For the first time ever, GroupM on its 'Power Of One Day' brought to the citizens of Karachi a Carnival with the most exhilarating entertainment and electrifying performances.
GroupM, Pakistan’s largest media buying agency, is the first corporate to come onboard the 141 Schools for Peace campaign, a global commitment to build 141 school-units across Pakistan in memory of each of the innocent victims of the Peshawar school attack on December 16, 2014.
Every year, GroupM celebrates 'Power Of One Day’, a global, company-wide CSR campaign. For Power of One Day 2015, GroupM organized a Carnival titled ‘M Carnival - For Mending Little Hearts’ at the Alliance Francais, providing exhilarating entertainment and electrifying performances for adults and children alike. A qawali night was also organized for the latter part of the evening, featuring the popular Ustad Farid Ayaz, Abu Mohammad and troupe.
Through the event GroupM Pakistan raised Rs.1 Million , and made an invaluable contribution towards 141 Schools for Peace campaign. GroupM and its employees strengthened their commitment further by launching a campaign on 141schools.org where their community will continue to make donations towards the campaign.
To learn more about GroupM’s ongoing commitment to the 141 Schools for Peace campaign, click here